Archive for the ‘SEO’ Category

What Internet marketing has to do with content!

Posted by admin on

September 3, 2010

You have heard the phrase “content is king,” and this is very true. Website content will do a number of things for your business:

1. Informative, interesting content will help you pre sell your visitors and entice them to click through to your sponsor’s website. These can be varieties of articles. Information articles are very popular and will establish you as the expert in your field. This will create trust and credibility for you in your visitors’ eyes and encourage them to click through to your sponsor and buy. Product reviews are also popular and are great pre sellers.

2. Content can also be used to improve your Page Ranking. Google will consider good content as a good resource for their customers, the searchers and your visitors. Always optimize your content using your main keywords.

3. Keep your website fresh by adding new content on a regular basis. Once a week is a good schedule. This will make Google happy and will again improve your Page Rank and position in Google.

4. When you fill your website with good informative, interesting content, other webmasters will want to link to you to add resources to their website for their visitors. You will then be able to create back links, which will also help you with search engine positioning.

Content is not hard to get. You can either write articles yourself or get them written. If you are really strapped for time and money you can get help here http://www.moreniche.com. MoreNiche is free to join and will provide you with many resources. Apart from these resources, they will provide you with fresh content every week. You can modify this content for your own use and have it ready to go on the fly. This will save you money and time.
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Creating a Web Design That Sells

Posted by admin on

September 2, 2010

The holy grail of website design is not a site that wins awards at some design conference or at a geek convention. The holy grail of web design is searched for and found every day by designers and scripters just like you. This web design holy grail is a website that sells. Whether it sells products, services, or free information, it doesn\'t matter. It sells. That\'s what commercial websites are all about and that is what you should be striving for when you design a site for a business.Of course, this selling isn\'t always direct. Sometimes a site is just a glorified online brochure for a company. That site is still selling. It\'s selling the company that you\'ve made the site for, so it is still a web design that sells. Your goal as a website designer is to sell your client\'s products, not to make flashy widgets that look really cool and accomplish nothing but wasted bandwidth and maybe an award or two for your portfolio.

This can\'t be overemphasized. I am contacted by both businesses looking for website designers and by designers wanting to know if I have any work for them. I rarely match them up because those designers who\'re looking for work have portfolios full of work that might look good in an art gallery or a design show, but that is not what business sites need in order to succeed on the World Wide Web.

So now the question is, “what exactly is web design that sells?” Fortunately, that part is easy to explain. Unfortunately, it\'s not so easy to accomplish. Many web designers think of themselves as artists, but they think of this “art” in the wrong way. They think they\'re visual artists who create art using the electronic medium of the web. That\'s not the case. Web designers are more like interactive or audience participation artists. They\'re more like illusionists and magicians than they are like mimes. This means your business site design is not about wowing the eyeballs, but instead getting the visitor involved in the site itself: getting them to click, to read, to participate. That\'s the true art of web design.

To accomplish this, your design must be simple, but not boring. It must be interactive, but easy to use. And most of all it must be gently guiding the visitor towards a goal: usually a sale, or the piece of information they\'ve been searching for.

Let\'s look at an all-time favorite of ultra-simplistic design: Google. This home page is probably the fastest-loading page on the web that consists of more than just “.” Yet it\'s one of the most user-friendly and most-visited sites on the Internet. Another great example is eBay. A little more complex, yes, but still fast-loading and very clean to look at. Very rarely does a visitor to eBay not know how to use this site—everything is laid out for them simply and neatly. All while still selling.

Simple and effective design is much more than just graphics and obscure talk about “visual flow.” It\'s all about how the user interacts with the site and what the visitor can get out of the site quickly. Most definitely it\'s about “selling” the site through its web design elements. Often this involves a strong mesh of team work between the designer, copywriter, and the back-end programmer.

The search for the grail continues as designers who understand their business continue to find innovative ways to make web design that sells rather than web design that wins obscure awards. Moving away from pure “art for arts sake,” they\'re capturing the holy grail and winning the awards that matter: happy clients who come back and send their friends and colleagues. That is great web design!

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Pros and Cons of Free Web Design Software

Posted by admin on

August 28, 2010

So you\'re a do-it-yourselfer and you want to build your website on your own? Great! There are a lot of great tools to choose from, including some great free web design software. Rather than being a listing of what software is available and what my opinion of it is, though, this article is going to be about the general pros and cons of using free web design software in general. It\'s something to consider, especially if your site is intended to be your business front or in any way professional. Just because you can do it for free doesn\'t necessarily mean you should.
Don't worry, though, often it\'s not a problem, especially if you\'re computer literate and have a good understanding of how the Web operates.First things first: why are you building this website? Is it to be a personal site, a site for a hobby or family interest, or is it to be a professional or business website? If your answer is either of the first two, then you can quit reading now and just go build your site. Find a good web host and you\'ll usually find free web design software that goes with it and that will meet your needs.
If you\'re building your site for business or professional purposes, though, then you\'d better keep reading. This site will be your livelihood (or part of it, anyway) and will definitely affect your reputation and standing amongst your peers and clientčle. So you\'d better carefully consider what your site is to look like and how you\'re going to go about making it look that way before you commit to using free web design software instead of hiring a professional.

No doubt you\'re head is full of ideas of how the content will read, how the site will look, and how many visitors you\'re going to be getting who\'ll be interested in buying your products or hiring your services. Well, it\'s good to have those dreams, but you\'d better keep your head in reality for a while. You have some real decisions to make.

The first thing to do is decide if you really have the time, energy, and wherewithall to devote to building your own website. Even with all the great free web design software out there, it still takes a lot of time and work to make a site look professional. Not only that, but there is a lot to learn if you\'re going to optimize that site so that you can maximize turnover (visitors to sales) ratios and search engine rankings. Not to mention the website copy itself and the design elements that make the site appealing and usable to the visitor.

If you\'re still up to the challenge, then let\'s look at what general kinds of free web design software are out there and which ones are best for you to use to make your new site. The two major types of free web design software out there are: stand-alone and web-hosted.

Stand-Alone Software
Stand-alone software is just that, it installs on your computer like any other application and is run almost entirely from there, with no Internet connection required for most functions. There are a lot of advantages to using this kind of free web design software:

* portability (no ties to any single web hosting provider)
* speed (it is usually not dependent on your \'Net connection speed)
* backups (your site, as it is on your computer vs. the Web is a “backup”)
* eases collaboration (if you have more than one person working on your site, this software can often make working together easier)

At the same time, this type of free web design software has some distinct disadvantages:

* incompatibility (sometimes your software is not compatible or supported by your host)
* support (free software is often not very well supported, often with little or no customer support at all)
* what you see is not always what you\'ll get (sometimes what you see the site looking like on your system is not what it looks like once published to the Web)
* not system portable (if you work on your site from more than one computer, you may not be able to move all the data back and forth easily)
* often does not integrate well with shopping carts and other web scripts (these scripts are usually built into the hosting plan and may not be able to integrate easily with your software)

You can see here that there are definite pluses and minuses to using free web design software that is stand-alone. Usually, this option is chosen by more experienced web do-it-yourselfers who have an understanding of the more complex parts of web design, such as HTML scripting and such.

Web Hosted or Web Based
Software that is included as part of a hosting plan and that runs almost entirely through your browser falls into this category. This is the most common type of free web design software now and has gained popularity for a number of reasons, including these strengths:

* easy portability (any computer accessing the web can be used to log into the software to work on the site)
* what you see is usually what you get (what you\'re seeing on your screen as you build the site is probably what it will look like when people see it on the Web)
* integrates almost seamlessly with host-supported scripts (shopping carts and other scripts are usually built into the web-based design software, which means they\'ll integrate nicely)
* good support (if your website host provides good support, then your free web design software probably has it too)
* fast setup and easy learning curve (this type of software is usually quickly set up through your host and is almost always easy to learn at least the basic operations of)

There are some big advantages to using web-based software, most of which very much outweigh the disadvantages for most people. This is why it\'s gained so much popularity. The disadvantages are too much for some, though, and include:

* host non-portability (once you sign up with a host and use their free web design software, you\'re probably married to them until you decide to revamp your site entirely or quit business online)
* changes may be irreversible (you may not be able to save multiple versions of your site for backups or temporary changes, such as sales or promotions)
* backups more difficult (often web-based software has no backup solution integrated)
* functionality or custom HTML limited (often you are restricted to using only the built-in objects and scripts and sometimes you are not even allowed to hand-code portions of the HTML itself)

There are definitely some ups and downs to using web-based free web design software, but as I said, these cons are often outweighed by the pros that I listed before. For many, this is the solution that fits best.

Whatever your decision, it doesn\'t hurt to at least try free web design software for yourself and see if you can make the killer site you\'ve dreamed about for your business. If you fail to do so, you can always scrap it and hire a professional later. It was free, after all!
 

 

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Ways on How to Maximize Your Profits

Posted by admin on

August 25, 2010

There are lots of ways to market any product and any marketer knows it well. Getting the attention of a potential buyer is not a big deal at all. However, the real problem is to come up with something that makes surfers click through and actually buy something, because this is what puts money in your pocket. In case with affiliates, the only thing you should focus on is to find the top selling products and the best places to advertise them.So how are you going to do it? Here's how:

1. Check the live stats on the testimonial page. It will help you make your mind about what you want to promote and where.
2. Find ways of putting links in the path of surfers. There are lots of places to promote MoreNiche™ products.
3. Go on the popular chat programs and join the conversation if the topic borders on the things you are trying to sell or start a conversation yourself.
4. Feel free to adapt existing ads or write new ones from scratch if you think the company ads aren’t creative enough, or if you have specific information about your target customers
5. Put an e-book on your website and invite everybody to download it free of charge since people like freebies and will certainly welcome the chance to become informed without paying anything.
6. Write about your experience and a personal endorsement especially if you’d tried the program itself. People need to know that a product is actually working before they decide to buy it and what kind of benefits they can expect from using it.
7. Maximize your chances by subscribing to more than one affiliate program and list all the links on your website on a directory page.
8. Create your own signature file. Use a spiffy headline that’s bound to grab attention, talk about the product you’re promoting and keep everything simple and to the point

There are just some of the many ways to advertise your product to reach wider audience on the Internet. All that you need is to feel free to mix and combine promotion techniques to suit your product and your view of how marketing should be done.
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SEO Web Design

Posted by admin on

August 25, 2010

Search Engine Optimization (SEO) Web Design

SEO web design is not difficult to achieve, despite what you might think. There are literally thousands of expert articles about the subject out there if you look for them, but all of them seem to be saying basically the same things: you need to hire an expert marketer in order for SEO web design to work.

This isn\'t really true, though. SEO web design is really very simple, when you boil it down to its basic concepts. There are only two things that you need in order to have a site that will rank high in search engines: good keyword density and a well-thought-out keyword marketing plan.

That\'s really all there is to it. Of course, what seems very simple is not. Oh, grasshopper, now we get to the nitty-gritty. Sure, you could hire a professional search engine marketer and would probably get great results for doing so. I\'m not going to tell you not to. What I am going to tell you is that if you have the know-how and the time, you can do most of that marketer\'s SEO web design work yourself. A lot of what I\'m about to show you is what that marketer would ask you, as the website designer, to do for her anyway.

First, you\'ll need to make your keyword list and research how feasible those key words and phrases are towards your achieving good rankings. To do this, you\'ll need to sit down with your site and have a one-on-one with the content. What is the site about? What is it promoting? What are the major words and phrases that seem to be recurring throughout the pages? Even if the site has not been copy written for keyword density, there are certain key words and phrases that will naturally jump out of the text because they are what describe the site\'s purpose (what it\'s selling or conveying). A website about dogs, for instance, will have lots of dog words like “dog,” “pooch,” “canine,” and so forth. These are the “natural” keywords the site contains.

Now you just need to dig a little deeper. What phrases and subjects are appearing regularly on the site that aren\'t so obvious, but are integral to the site\'s purpose? This site about dogs might be a site whose ultimate purpose, despite it\'s pages and pages of content about canine issues, is to sell a dog training book and a handful of dog-related products (say custom leather collars, for instance). Alright, now you\'re getting to the nitty-gritty. The purpose of the site is not to convey information, but rather to sell products through the marketing plan of giving away great information. This is a proven technique and has worked many times.

So now you have some key words and phrases to work with. Hopefully you\'ve got a fairly lengthy list too, because now for the fun part: role playing. You\'re now the customer who\'s looking for dog training information on a search engine. What are you going to type into that search bar? Get creative, but be realistic. Things like “dog training” and “learn to train my dog” are obvious. What about variations on these themes and similar phrases that might not contain the word “train” at all? Maybe “dog tricks” is also something to consider.

Now you\'re probably looking at a fairly lengthy list of words and phrases. Good. That\'s what you\'re after. When you\'ve racked your brain, copy the list and hand it to one or two people. Tell them what the site is for (or send them to it) and ask them if they have any ideas to ad to that list. Meanwhile, you can start reverse-searching those keywords to see how often they\'re being used. If you don\'t know how to do this, put the phrase “reverse keyword search” into Google or About.com and you\'ll find plenty of information on how it works.

Take the lists your friends have given you and work those too. You\'ll want to concentrate on two things: what words/phrases are most often searched and which “niche” (underutilized words/phrases, or phrases other sites aren\'t optimizing for much) can be capitalized upon to promote your site. Now we\'re getting to the real meat of the SEO web design game.

Hopefully you\'ve worked your way into a solid list of six to ten words or phrases you can work with (less with fewer pages, more with more pages, use your judgment). Now is where the whole SEO web design thing starts to happen. Take those phrases and apply them to the pages they\'re appropriate to. Change the content (or have your copywriter optimize it) to fit with your new SEO phrases. While that\'s happening, start looking at page titles, file names, ALT tags and more. You want those keywords to appear everywhere, but not in such a way as to be overloaded (called “keyword spamming”). It should make sense to a human looking at the page too. Use keywords and key phrases as filenames for graphics files, the ALT tags to go with them, etc. Use other keywords in your title tag and page content, working for density without overpopulation: two or three times per paragraph is at the outside edge of too much.

If the site is fairly large and content-rich, you can optimize pages or entire areas of it towards two or three key words and phrases each, capitalizing on various search terms throughout the site. Building these words and phrases into your SEO web design efforts is the key to making it happen. Soon enough, your efforts will start to pay off as your site rises higher and higher in the rankings. SEO optimization is not really that difficult once you know what you\'re doing!

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