How Graphic Design Can Make or Break a Business

Posted by admin on

August 30, 2010

Graphics design is everywhere around you. Most of it you probably don\'t notice or are so used to seeing that you take it for granted. The obvious items are logos, business cards, and advertisements. There are also billboards, book covers, magazine layouts, posters, product packaging, and a host of other thing that utilize graphics design.
So how can good graphic design make or break your business? Simple: bad graphic design is obvious to most anyone who looks at it and reflects badly on your business. If your website\'s graphic design, your logo\'s design, or even your business card\'s design is not very well done, you\'re giving a bad impression to your prospective clients. Even they might no be able to pinpoint what, exactly, they don\'t like, but any doubt will make them look somewhere else. Great graphic design is essential to making your business succeed.
Websites are the most common area that businesses fail to utilize great graphic design. Usually, a brick-and-mortar business has spent the money and effort needed to get a good logo, business cards, and such for themselves. Often, though, these same businesses will take the “cheap way out” and undercut their graphic design costs on a website. Traditionally, businesses have felt that a website is nothing more than another printed brochure and deserves less attention than their print and other traditional advertising.

The problem is that you\'ll have prospective customers and clients who will find you through your website or who will visit your website in order to get more information about you. If they encounter a shoddily-done site with bad graphic design, they\'ll see this as a reflection of how you do business.

Great graphic design is essential to your businesses\' success. That is why, in all elements of design in and around your business, great care should be taken in utilizing great graphic design. Besides the obvious, traditional items, this also includes: websites, business cards, emails, signage, and more. Utilizing great graphic design will put your business ahead of the curve, making you look for professional and confident, therefore giving you an edge up against your competition.
 

 

 

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Graphic Design is…

Posted by admin on

July 30, 2008

Graphic design, graphic design, and more graphic design, the term tends to make it around the block a lot in the business of designing websites, marketing and advertising, and similar professions. When you are looking to build a website, market your products, services or business, or seeking a logo design that best suits your business to use as your letterhead, or on business cards, the term “graphic design” will get thrown at you quite a bit.

So the question is, what exactly is graphic design?

Dictionary.com explains graphic design as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.” For starters, that a great, easy to understand description of what a graphic designer is.

There are many specialties within the field of graphic design, such as print design, billboard design, web design (some aspects of web design can be seen as specialties within graphic design), online advertising design, logo and branding design, and the list goes on. There are many jacks of all trades in graphic design, of course, but each of the specialties and media used in design are very different from one another. Web design, for instance, has many elements that are very different from billboard design – core elements like what the design is meant for, the design outcome, various coding languages, and how “artistic” it can be. Most websites are not that “artistic” in a sense that they are not heavy with art—it is usually subtle. However, with cosing languages and programs making it easier to incorporate an artistic feel to web design there is a lot that can be done to improve a boring website with coding languages such as CSS (Cascading Style Sheets).

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Best Graphic Design Books

Posted by admin on

July 28, 2008

1. Graphic Design: The New Basics
2. Design Elements: A Graphic Style Manual
3. Color by Betty Edwards: A Course in Mastering the Art of Mixing Colors
4. Dreamweaver CS3: The Missing Manual
5. How To Be a Graphic Designer Without Losing Your Soul
6. Adobe Illustrator CS3 Classroom in a Book
7. The Principles of Beautiful Web Design
8. Designing Brand Identity
9. Non-Designer's Design Book, The (3rd Edition)
10. Interaction of Color: Revised and Expanded Edition
11. Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
12. Adobe Flash CS3 Professional Hands-On Training
13. Adobe Illustrator CS3 How-Tos: 100 Essential Techniques (How-Tos)

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