What Internet marketing has to do with content!

Posted by admin on

September 3, 2010

You have heard the phrase “content is king,” and this is very true. Website content will do a number of things for your business:

1. Informative, interesting content will help you pre sell your visitors and entice them to click through to your sponsor’s website. These can be varieties of articles. Information articles are very popular and will establish you as the expert in your field. This will create trust and credibility for you in your visitors’ eyes and encourage them to click through to your sponsor and buy. Product reviews are also popular and are great pre sellers.

2. Content can also be used to improve your Page Ranking. Google will consider good content as a good resource for their customers, the searchers and your visitors. Always optimize your content using your main keywords.

3. Keep your website fresh by adding new content on a regular basis. Once a week is a good schedule. This will make Google happy and will again improve your Page Rank and position in Google.

4. When you fill your website with good informative, interesting content, other webmasters will want to link to you to add resources to their website for their visitors. You will then be able to create back links, which will also help you with search engine positioning.

Content is not hard to get. You can either write articles yourself or get them written. If you are really strapped for time and money you can get help here http://www.moreniche.com. MoreNiche is free to join and will provide you with many resources. Apart from these resources, they will provide you with fresh content every week. You can modify this content for your own use and have it ready to go on the fly. This will save you money and time.
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Creating a Web Design That Sells

Posted by admin on

September 2, 2010

The holy grail of website design is not a site that wins awards at some design conference or at a geek convention. The holy grail of web design is searched for and found every day by designers and scripters just like you. This web design holy grail is a website that sells. Whether it sells products, services, or free information, it doesn\'t matter. It sells. That\'s what commercial websites are all about and that is what you should be striving for when you design a site for a business.Of course, this selling isn\'t always direct. Sometimes a site is just a glorified online brochure for a company. That site is still selling. It\'s selling the company that you\'ve made the site for, so it is still a web design that sells. Your goal as a website designer is to sell your client\'s products, not to make flashy widgets that look really cool and accomplish nothing but wasted bandwidth and maybe an award or two for your portfolio.

This can\'t be overemphasized. I am contacted by both businesses looking for website designers and by designers wanting to know if I have any work for them. I rarely match them up because those designers who\'re looking for work have portfolios full of work that might look good in an art gallery or a design show, but that is not what business sites need in order to succeed on the World Wide Web.

So now the question is, “what exactly is web design that sells?” Fortunately, that part is easy to explain. Unfortunately, it\'s not so easy to accomplish. Many web designers think of themselves as artists, but they think of this “art” in the wrong way. They think they\'re visual artists who create art using the electronic medium of the web. That\'s not the case. Web designers are more like interactive or audience participation artists. They\'re more like illusionists and magicians than they are like mimes. This means your business site design is not about wowing the eyeballs, but instead getting the visitor involved in the site itself: getting them to click, to read, to participate. That\'s the true art of web design.

To accomplish this, your design must be simple, but not boring. It must be interactive, but easy to use. And most of all it must be gently guiding the visitor towards a goal: usually a sale, or the piece of information they\'ve been searching for.

Let\'s look at an all-time favorite of ultra-simplistic design: Google. This home page is probably the fastest-loading page on the web that consists of more than just “.” Yet it\'s one of the most user-friendly and most-visited sites on the Internet. Another great example is eBay. A little more complex, yes, but still fast-loading and very clean to look at. Very rarely does a visitor to eBay not know how to use this site—everything is laid out for them simply and neatly. All while still selling.

Simple and effective design is much more than just graphics and obscure talk about “visual flow.” It\'s all about how the user interacts with the site and what the visitor can get out of the site quickly. Most definitely it\'s about “selling” the site through its web design elements. Often this involves a strong mesh of team work between the designer, copywriter, and the back-end programmer.

The search for the grail continues as designers who understand their business continue to find innovative ways to make web design that sells rather than web design that wins obscure awards. Moving away from pure “art for arts sake,” they\'re capturing the holy grail and winning the awards that matter: happy clients who come back and send their friends and colleagues. That is great web design!

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Points you should use on your site

Posted by admin on

August 31, 2010

In order to have a successful website it is important to include certain things within it. Your website is like your storefront and will be your visitor’s first impression of you. You will need to be sure that this is a good one. Here are some points that you should include on your site in order to get the full potential from it.
• Firstly you will need to give your visitors some details about your company. This will encourage confidence and trust.
• Describe the services and products you are offering your visitors. Answer the question “what’s in it for me?’
• Give your customer every reason to select your products and services over your competition. Again answer their question of “what’s in it for me?’. Also establish your unique selling point with added value and more benefits.

• About you: Be sure to always include an about us section on your website. It is important to include little snippets about your accomplishments and reason for being in business. This again builds trust and credibility for you with your business. This will of course encourage sales.

You can easily add value to your website and products by using this free site http://www.moreniche.com. This site offers many free tools and content for promotions. This will give you a good start to your business and save you a lot of time and money. The better you present your website and the more resources you can offer the better your website will be and the more your visitors will want to stay and buy from you.

With these few points you can make a website that your visitors will enjoy and build trust for yourself. In this way you will increase click through and sales conversions.

 

 

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How Graphic Design Can Make or Break a Business

Posted by admin on

August 30, 2010

Graphics design is everywhere around you. Most of it you probably don\'t notice or are so used to seeing that you take it for granted. The obvious items are logos, business cards, and advertisements. There are also billboards, book covers, magazine layouts, posters, product packaging, and a host of other thing that utilize graphics design.
So how can good graphic design make or break your business? Simple: bad graphic design is obvious to most anyone who looks at it and reflects badly on your business. If your website\'s graphic design, your logo\'s design, or even your business card\'s design is not very well done, you\'re giving a bad impression to your prospective clients. Even they might no be able to pinpoint what, exactly, they don\'t like, but any doubt will make them look somewhere else. Great graphic design is essential to making your business succeed.
Websites are the most common area that businesses fail to utilize great graphic design. Usually, a brick-and-mortar business has spent the money and effort needed to get a good logo, business cards, and such for themselves. Often, though, these same businesses will take the “cheap way out” and undercut their graphic design costs on a website. Traditionally, businesses have felt that a website is nothing more than another printed brochure and deserves less attention than their print and other traditional advertising.

The problem is that you\'ll have prospective customers and clients who will find you through your website or who will visit your website in order to get more information about you. If they encounter a shoddily-done site with bad graphic design, they\'ll see this as a reflection of how you do business.

Great graphic design is essential to your businesses\' success. That is why, in all elements of design in and around your business, great care should be taken in utilizing great graphic design. Besides the obvious, traditional items, this also includes: websites, business cards, emails, signage, and more. Utilizing great graphic design will put your business ahead of the curve, making you look for professional and confident, therefore giving you an edge up against your competition.
 

 

 

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Creating Your First Website

Posted by admin on

August 29, 2010

Whether you\'re just entering the website development field and want to get started on your first, full-blown website or you\'re an amateur just trying to put together your personal website, it can be a daunting task when you see all of the jargon and options available. Don\'t worry, most aspects of website development are actually pretty straight-forward. The confusion is usually in the terminology and the complicated-sounding technologies you\'ll be using.Almost all of website development is about understanding Hypertext Markup Language (HTML) and the design elements of making a functional website. When you see a good site on the Web, you usually don\'t notice the design elements very much. That\'s what makes the sites so good. It\'s when those elements, like navigation, graphics, and the information on the page, get in the way or distract the user, that you notice them. This means the site\'s designer, or website developer, did not do his or her job correctly.

If you\'re an amateur building a website for fun or family, then this may not be as important to you. Most likely, you\'re using an online site builder or free website tool. The professional, however, should be very concerned about these design elements. The only way to know if your elements are correct is practice, revision, and criticism. Look around the \'Net at sites that you admire and focus on these elements to see how they accomplished what they did. Find similar sites and check them and look at sites that don\'t come up to standards and note their mistakes. Learn from other people\'s website development efforts in order to better your own.

Now comes the fun part: experimentation! The best way to learn on your own is to try things. Don\'t be afraid to fail, since it\'s your mistake and no one\'s going to fault you but you. Learn from it and try again. Play around with different concepts of navigation and design, fill pages with useless gibberish or random content so you can see what handling large amounts of written material is like. Make drop-down, hover-changing, and other kinds of menus to see how the buttons interact and the scripting holds up to expansion and changes. Above all, though, experiment with your website development!

Once you\'re confident with your skills, start building your first site—probably your own professional site to sell yourself. The successes during your experimentation are now your portfolio. Good work! Keep working, trying, and succeeding by learning from your failures. Website development is about practice and knowledge. Don\'t let your lack of experience hold you back, but instead utilize your unbounded imagination. Keep trying!

Now that you\'re ready to do something for real, you\'ll need to know some basic concepts about website development to keep your sites well-grounded. You\'ll need to know: what the focus of the site-to-be is, what kind of content will be included with, how much content is expected, how often feedback from the client will be given, and what kind of hosting will the site be on when completed (often the same as during development). There may be other questions, but these are the most basic.

The focus of the site is merely what the site is for: is it a sales site, online store, or glorified brochure. In other words, what\'s the point of the thing? You\'ll need to have at least a rough idea of what kind of content will be used on the site and how much of it (text, graphics, audio/video, etc.) there will be. Some clients are very open to letting you run with their website\'s development and come up with your own, while others want to control the process from start-to-finish and have a clear idea of what they want. This covers the question about client feedback. Most sites are built in stages, with a “skeleton” going up first to solidify the major design elements and the details and content going in next, page-by-page or section-by-section. The question of site hosting is very important if the site is to be anything more than just a cut-and-dried brochure or text-only site—a site that doesn\'t use much or any audio/visual or back-end scripting like shopping carts.

Now the fun begins! Building the site needs to be somewhat organized, but if you\'re given some leeway, take advantage of it and have fun with the concept. Start with organizing the content and creating a game plan for how the site will “flow” or be laid out for the user, from index page to final purchase or final goal. Use this game plan to start building the backbone of your site: its navigation. Square this away first, before you do anything else on the site. The navigation is so integral to the design, website development, and even file structure of the site on the server that it must be the first thing completed and ready to go. Changes to the navigation, once implemented, will probably be difficult and will affect everything else about the site.

Once that\'s done, it\'s a matter of taste and style. Once you\'ve got a feel for your client and their business (and therefore their clientčle), you can come up with a graphical design based around your navigation scheme to make the site great. After that, it\'s mostly just “plug-n-play” with content. Most sites are built on a basic template, which contains the major graphic elements and the navigation. This is because continuity throughout the site is visually appealing and less confusing to the visitor.

That\'s the basics of website development, in just a page or two. There is more to it, of course, but you\'ll learn most of it as you go. Once you\'ve got the foundation I\'ve outlined here, you\'re ready to learn the rest by experimentation. Besides, that\'s more fun than reading some boring article anyway. So have at it!

 

 

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